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 Users respond positively to corporate social networking
Incorporating Web 2.0 social networking concepts into enterprises offers great benefits but also challenges, implementers of the technologies, including Best Buy, Serena Software, and Oracle, said during an industry event in Silicon Valley.
Social networking in the enterprise, also referred to as Enterprise 2.0, increases collaboration and idea sharing amongst employees as well as customers and can even lower employee turnover, panelists said at a Churchill Club presentation titled, "From Dilbert to Dude: Succeeding with Web 2.0 Within the Enterprise".
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