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Hardly! With literally tens of thousands of websites coming online DAILY, making  sure people find and use YOUR website takes a specific, targeted approach to attracting users, keeping users, and getting them to use your site in the way you want. Web Analytics gives you the tools to determine whether a particular strategy you are using is working; but tracking page clicks simply isn't enough.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives, to advertising and marketing professionals, to site owners and content developers. With this set of tools in your toolbox, your sure to consistently find ways to improve both your site and your strategy. See the list of features below to learn more about what Google Analytics offers.
NOTE: As with all of Humanflow's offerings, we strive to provide our customers with the best solutions available regardless of whether that solution is based on our own custom built software, proprietary 3rd party software, open source software, etc. Our Web Analytics solution is no different. After countless client implementations and consulting hours, we have yet to find a solution that provides the quantity of features and ease of use as that provided by the Google Analytics package.
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
Fast Implementation
Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search
Find out how your visitors search your site, what they look for, and where they end up.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long term trends.
Ecommerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site. (no download required).
Email reports
Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
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