“Successful efforts to exploit the growing importance of complex [human] interactions could well generate durable competitive advantages... Companies that get it right will build  competitive advantages that competitors won’t be able to duplicate easily – if at all.” — November 2005, The McKinsey Quarterly.

2007 Social Benchmark Guide - Commerce ROI and Social Media

For more than a decade, the world of business information systems has experienced unrelenting and significant change.  From accounting and inventory management to sales and human resources, technology has streamlined, automated, and simplified nearly aspect of the business information landscape.  What has not changed significantly, however, is the nature of human interactions...

Social media is a powerful way to grow and engage your audience, but it’s even more effective when paired with good planning and best practices. We’ve put together this list of guidelines so you can help your community reach its fullest potential.